Digital Creative Studio

The Cyprus Psychological Association went through a re-branding. Therefore, they reached out to organise for them a Newsletter that would have the form of a booklet for all their members. The challenge was, the look and feel. The recent rebranding gave a fresh look but was lacking in inspiration.

After discussing with the team, we establish their main challenges, and came up with some design techniques in order to engage even the most reluctant members. After the first Newsletter was delivered there was an increase in subscriptions and participations by 50%. We couldn’t have done it without the vision of the directors of the team! Big cheers to them!