Nails in Heaven soon realised the power of Social media and Marketing through digital Channels. They understood that building a strong and coherent visual identity was important for them in order not only to attract new customers, but mainly to advertise their strong skills and value proposition in comparison with others Beauty spaces.
Photo Credits
Photographer: Aris Rammos
Model: Mazaraki Konstantina
During many meetings, we decided on the pictures, the appropriate colours according to seasons, as well as the different promotions that will go with. Building a strong visual identity on social media requires strong will and dedication to detail, without being lured by trends, and short terms benefits. Thanks to the trust of the Managing Director the team managed to kick off and create a beautiful strategy to work on.
The Instagram canvas before launch
Lashes campaign, Instagram stories creation