Digital Creative Studio

This case study was about bringing to life a new product that combines the old asset of gold with the new technology of blockchain. The product combines the classic shiny and fluid nature of gold along with its reflections and the all time classic velour of black. After all black is its own a language to communicate.

In order to make it digital and fresh we choose the color of International Klein Blue. These three main colours overlap in clear geometrical forms and are combined with abstract images of materiality. The logo itself consists of the capital letter of ‘A’ standing from Aurelium and a bar of gold at its bottom. You can check the mood boards below to see the fresh approach.