Digital Creative Studio

The Cyprus Intensive Care Association assigned us the communication material for their upcoming gathering. As known, all medical conferences usually portray in their material the city that is hosting the event. The usual way to design such events is to show the most picturesque landscapes and touristic sightseeing.

The committee though was open to new ideas and accepted gladly our approach. We came up with a concept of fusing the coast lines of the local city, along with the cardiograph lines of a patient and create a net of overlapping vibrant red and magenta wires. The communication material included posters sized A2, booklet, brochures and additional communication material.